Biography

As an accomplished industry leader, I serve as the Head of Events at Primedia Broadcasting, bringing over 20 years of extensive experience in brand management, project management, marketing, and events management.

My professional journey encompasses roles such as Senior Project Manager, Senior Events Manager, Brand Manager, and Media Strategic Partnership Liaison. I have developed robust expertise in navigating the complexities of the brand and marketing landscape.

Currently, I lead a dedicated and passionate team across Primedia’s four commercial brands – 947, 702, Kfm 94.5, and CapeTalk – as well as the award-winning news channel EWN/Eyewitness News. I am united with my team by a common goal of achieving excellence.

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Keitumetse Madisha

Recognition

I am deeply honored to have been recognized for my commitment to excellence and company values:

🏆

Primedia CEO Award

Winner (2018) - Best Employee

🥈

CEO Award Runner Up

(2019) - Living the Company Values

🏛️

Advisory Board Member

Festival of Eventing - Pinnacle Collective

Masterclasses & Impact

Shared Wisdom

At the heart of my work is a passion for authentic human connection. Through my masterclasses, I create spaces where ideas are shared openly, stories spark resilience, and diverse perspectives fuel innovation.

CSI: Rural Girl Empowerment

I believe every girl deserves the chance to dream big. My mission is to support young women in rural communities by giving them the tools, guidance, and confidence they need to prepare for university.

The Legacy Statement

"I want to be remembered as a dreamer with purpose, a creator of authentic connections, and a spirit protected by God, walking with faith and divine strength guiding my path."

Personal Motto

From humble roots I rise,
Resilience my crown,
Passion my flame,
Humanity my song
And faith my shield forever strong.